Programs prove themselves through the people they serve.
Cinefly turns grant recipients, community participants, frontline staff and partner organisations into authentic storytellers — with built-in consent, cultural-sensitivity gates, brand governance and audit-ready evidence for every mandate.
- IMPACT AT A GLANCE
24×
Reach when community participants share vs brand-direct
MSL Group / Edelman
5-10 min
Brief to deployment
Cinefly platform benchmark
92%
Trust peer-led content over institutional messaging
Nielsen Global Trust in Advertising
The challenge
Public trust in government is at historic lows. Programs are increasingly evaluated not just on what they fund, but on what they evidence. Ministers want delivery proof. Audit wants accountability. Communities want a voice. Funded partners want recognition. The traditional answer — agency-produced campaign video — is exactly the format audiences now trust least.
The shift
The most credible voice for any government program is the person inside it — the grant recipient, the frontline worker, the community participant, the partner organisation. Authentic, lived-experience stories build public trust where polished institutional content cannot. And they provide the granular evidence that ministerial briefings, accountability reporting, First Nations recognition and inclusion mandates increasingly require.
The solution
Cinefly turns every program participant and partner into a guided storyteller. Government departments, councils and statutory bodies brief the Storyboard. Grant recipients, frontline staff, communities and partners capture authentic stories at scale. Consent flows are built in. Cultural-sensitivity and ICIP gates are non-negotiable. Brand-kit governance keeps whole-of-government coherent. Seer surfaces evidence that's audit-ready, minister-ready, and citizen-trustable.
PROOF
Queensland Government — Storytelling at the scale of the mandate.
Queensland's Tourism 2032 strategy made content infrastructure a state-mandated requirement — with KPIs around visitor uplift, regional dispersal and First Nations participation. Cinefly powers the storytelling layer behind it. Operators across the state, communities across the regions, and partner organisations across the network capture authentic stories at scale — with built-in consent, ICIP gates and brand governance. 100+ tourism businesses activated. 3× content output across regional operator networks. Now extending into Sports Innovation and community engagement.
Read the case study →
Built for public sector storytelling.
Design for Government
Convert every grant round, sponsorship cycle or community initiative into a directed Storyboard the recipients themselves can run.
- Storyboards for grant rounds, sponsorship cycles and community initiatives
- One brief, run by the recipients and frontline teams themselves
- Consent and cultural-sensitivity requirements planned in from the brief
Direct for Government
AI director coaches participants through the shoot with consent flows built into every capture — authentic stories, governed by default.
- Real-time coaching for grant recipients, frontline staff and partner organisations
- Consent flows built into every capture, not bolted on after
- Authentic participant stories, governed by default
Publish for Government
Tailored cuts for board reports, funder updates, regulator submissions and social channels — generated and distributed from one workspace.
- Tailored cuts for board reports, funder updates and regulator submissions
- Whole-of-government brand-kit governance across every channel
- Cultural-sensitivity and ICIP gates enforced before release
Grow for Government
Every story tagged, ranked and attributed by program, region and audience. Board-ready, funder-ready, regulator-ready.
- Attribution by program, region and audience
- Evidence formatted for ministerial briefings and audit
- Board-ready, funder-ready, regulator-ready reporting
