Tourism Storytelling Program

The power of your story.

100 tourism businesses. 100 flagship stories. One Queensland in a Day.

Join the founding 100View the Program Guide
workspace_premium

Advance Queensland award winner · Enhancing the Visitor Experience

12 months of Cinefly + 3 months of guided support

Limited to 100 Queensland tourism businesses

Why this matters to your business

Don't just promote what you sell.
Show guests how it feels.

  1. mic

    Become a confident storyteller

    Learn how to find and tell the stories already inside your business.

  2. visibility

    Help more travellers discover you

    Show what makes your people, place and experience worth choosing.

  3. track_changes

    Turn interest into action

    Inspire guests to visit, stay longer, share and return.

The experiences guests remember are the ones they share.

What this means for your business

Your year of storytelling.

  • calendar_month

    12 months of Cinefly

    Everything you need to create, publish and grow your stories.

  • person

    3 months of guided support

    All the training you and your team need from an experienced storyteller and filmmaker.

  • videocam

    A simple storytelling rhythm

    We guide you towards one meaningful story every fortnight.

  • eco

    Up to 16 stories a month

    Create two to four stories a week whenever you have more to share.

  • workspace_premium

    One flagship story

    Your opportunity to feature in the annual Queensland in a Day series.

Create at your own pace. Your membership gives you the capacity; the program gives you the confidence.

Why your team can do this

No crew. No editing. Just follow the guide.

  1. dashboard

    1. Choose your story

    Open a guided Storyboard designed around your business.

  2. smartphone

    2. Point and shoot

    Cinefly guides every shot and prompt from your phone.

  3. edit

    3. Cinefly produces it

    Editing, colour, music and polish happen automatically.

  4. send

    4. Share it

    Publish your finished video at the press of a button.

Start in minutes. Film from your phone. Share without editing.

Your ten story territories

Ten ways to tell your story.

Every story begins with a feeling, not a sales pitch.

  • 01

    The Welcome

    Make guests feel they belong from the moment they arrive.

    Best suited to Accommodation, hospitality & hosted experiences
  • 02

    The Experience

    Show the moment guests will talk about for years.

    Best suited to Tours, attractions & visitor experiences
  • 03

    The Flavour

    Help guests taste the place through what you grow, make and serve.

    Best suited to Food, drink & produce
  • 04

    The People

    Introduce the people who make your business special.

    Best suited to Every tourism business
  • 05

    The Place

    Show guests what makes your corner of Queensland different.

    Best suited to Nature, scenery & destination experiences
  • 06

    The Journey

    Make the journey part of the experience.

    Best suited to Touring, transport & regional itineraries
  • 07

    Stories of Country

    Share culture, place and living knowledge with respect.

    Best suited to First Nations tourism · Consent-led
  • 08

    For the Next Generation

    Show guests how your business cares for the place they've come to experience.

    Best suited to Ecotourism & sustainability
  • 09

    Beyond the Visit

    Help guests stay longer and discover more.

    Best suited to Regional discovery & extended stays
  • 10

    Your Invitation

    Speak directly to the guest you would love to welcome.

    Best suited to Every tourism business
Leandro Burrafato

Meet your storyteller

Leandro.

Filmmaker. Storyteller.

Leandro brings twenty years of documentary and tourism filmmaking experience to help you recognise the stories already inside your business — and tell them with confidence. Not to turn you into a presenter, but to help you become recognisably yourself on camera.

Leandro Burrafato · Filmmaker & Storyteller

See the work

Watch the stories come to life.

Twenty years of documentary and tourism filmmaking — and a glimpse of what your stories could become.

Showreel

Australia in Motion | By Leandro Burrafato

  • Wedding, Conference & Retreat Centre

    Austinvilla Estate

  • Permaculture Farm

    Capricorn Enterprise

  • Artist & Textile

    Rosi Ware Designs

  • Destination, Cultural & Historical

    Strait Experience

  • Fitness & Sport

    Fit Mumma

  • Luxury Accommodation

    Imperial Hotel Gold Coast

Queensland in a Day

One day. One state.
Hundreds of human moments.

Each year, flagship stories from participating tourism businesses come together in a new statewide film — one day across Queensland, told by the people who make the holiday possible.

  1. Dawn

    The day begins

  2. Morning

    Queensland wakes

  3. Day

    Experiences unfold

  4. Afternoon

    People and place come alive

  5. Evening

    The feeling stays

A new film every year. A growing portrait of Queensland over time.

Founding cohort offer

One price. Twelve months. Every tool and every ounce of support.

This is the founding-cohort rate — offered only to the first 100 Queensland tourism businesses, and only once.

Paid up front for the full year. No monthly billing, no surprises.

Cinefly Business

Founding cohort

A$ 720

Per seat, per year — GST included, paid up front.

That's about A$60 a month — billed once.

  • check Around 16 complete stories a month
  • check Unlimited filming
  • check Three months of training and guided support
  • check Everything you need to create, publish & grow
  • check Your opportunity to feature in Queensland in a Day

A$720 per seat, per year (GST included). Limited to 100 Queensland tourism businesses. Story capacity varies with video length and AI-credit use.