Content is infinite. Trust is not.
AI has flooded every feed with synthetic content, hollowing out brand reach and audience trust. Authentic human stories are now the only thing that still moves people — and Cinefly is how marketing teams produce them at the volume modern channels demand, with the brand control your CMO requires.
- IMPACT AT A GLANCE
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80%
Cost savings vs traditional agency production
McDonald's case study
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70%
More engagement on Instagram UGC vs branded
Stackla / Nosto, 2024
-
10×
Faster production
Cinefly platform benchmark
The challenge
Marketing teams are expected to produce more video, in more formats, across more channels, more often. AI now offers an apparent answer: infinite synthetic content at zero marginal cost. But the math is breaking. Audiences are tuning out the synthetic noise. Branded video performance is collapsing. CTRs are softening. Brand trust is eroding. The volume keeps rising; the impact keeps falling.
The shift
Audiences have stopped trusting the brand camera — and they're starting to recognise AI slop on sight. The next sale is more likely to come from a 30-second story by a real customer than a six-figure campaign. Authentic human stories outperform branded content on reach, engagement, conversion and brand trust — and the gap is widening every month AI content floods further into the feed.
The solution
Cinefly hands every customer, employee, community member and creator a guided studio in their pocket. Marketing keeps the brief, the brand, the approvals and the data. Your network supplies the authenticity. When you activate creators on the platform, every creator's audience can become co-creators — a single brief ripples into asymmetric reach, engagement and impact across networks no media buy can buy.
Everything marketing teams need to scale.
DeepStory
Customer testimonials, employee advocacy, creator activations, product launches, regional content, multi-language localisation. Every campaign becomes a directed Storyboard.
Directr+
AI director coaches real contributors through the shoot — framing, prompts, pacing. Brand kits, templates and approvals built in. Hundreds of authentic, on-message stories from one brief.
Signal
Auto-formatted cuts for TikTok, Reels, Shorts, LinkedIn, YouTube, paid social, OOH and CTV. Signal turns every story into a node — multiplying reach across networks no media buy can reach.
Seer
Every story tagged, ranked and attributed. Engagement, conversion, sentiment and brand-trust signals surfaced by audience, channel, creator and campaign.
