Every store has a story. Every aisle. Every shopper.
The retail moment that converts isn't the brand campaign — it's the staff member, the supplier, the local store, the loyal shopper. Cinefly turns every node in the retail network into a guided storyteller. Brand-governed at HQ. Captured at the shelf. Distributed everywhere shoppers buy.
- IMPACT AT A GLANCE
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5-10 min
Brief to deployment
Cinefly platform benchmark
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80%
Lower production cost
McDonald's case study
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500+
Brand-safe videos from a single McDonald's Vic & Tas Storyboard
McDonald's case study
The challenge
Retail is being squeezed from every direction. Margins are tight, ad costs keep climbing, and channel performance is softening as AI floods every feed with synthetic product content. Shoppers tune out the brand camera. Suppliers want retail-media exposure they can prove. Franchisees want local relevance HQ can't deliver from head office. Multi-location, multi-supplier, multi-shopper content at scale is logistically unsolvable with traditional production. The brands solving it are pulling away from the brands still trying.
The shift
The most powerful retail content isn't shot in a studio. It's captured in the aisle. By the staff member who knows the customer. By the supplier in their factory. By the loyal shopper at the moment of purchase. UGC, store-led and supplier-led content outperforms HQ campaigns on conversion, engagement and trust — and the gap widens every month. Retail's storytelling shift is from broadcast-out to network-up.
The solution
Cinefly turns every store, supplier, staff member and shopper into a guided storyteller. HQ briefs Storyboards. Stores capture local versions. Suppliers contribute branded content. Customers share authentic stories with consent built in. Brand kits, approval flows and per-location workspaces keep HQ in control. Seer attributes every story by store, region, supplier and SKU. From product launch to retail-media activation to franchisee culture — one storytelling system, every node in the network.
Product storytelling at scale.
DeepStory
Storyboard every retail moment. Product launches, supplier features, seasonal campaigns, local promotions, staff culture, customer testimonials, retail-media activations, ESG and community programs.
Directr+
Stores, suppliers, staff and shoppers as storytellers. Our patented AI director coaches every contributor — brand kits, locked supplier templates, consent flows and approval governance built into every capture.
Signal
Distribute across every retail surface. National brand channels, store socials, retail-media networks, supplier co-marketing, in-store screens, e-commerce listings, partner platforms — auto-formatted.
Seer
Performance by store, supplier and SKU. Every story tagged, ranked and attributed by store, region, supplier, campaign and product. Retail intelligence at the level of one, at the volume of thousands.
