Sponsorship that actually moves audiences.
Cinefly turns athletes, ambassadors, partners, and community contributors into a continuous flow of authentic, on-brand stories, multiplying sponsor reach, engagement, and ROI across every activation. Built for the brands buying sponsorship and the properties selling it.
- IMPACT AT A GLANCE
500+
Brand-safe videos from a single Storyboard
McDonald's case study
24×
Reach when ambassadors share vs brand-direct
MSL Group / Edelman
100%
Brand-compliant output via templates & governance
Cinefly platform benchmark
The challenge
Sponsorship has a measurement problem and a content problem at the same time. Brands invest billions in sponsorship every year, yet most activations are still measured by logo impressions and a handful of hero content pieces. The talent, including athletes, ambassadors, and partner contributors, represents the most trusted voice in any deal, yet it is the least systematically activated.
The shift
The sponsorship value chain is being rewritten. Audiences trust athletes, ambassadors, and community partners far more than brand campaigns, and engage with their content many times more. The next wave of sponsorship value isn't bigger logos. It's more authentic stories from more contributors, distributed through their own networks, attributable to the deal that funded them.
The solution
Cinefly turns every athlete, ambassador, partner, and community contributor into a guided studio. The brand or rights holder briefs a Storyboard. The talent captures hundreds of authentic, on-brand stories. Consent, rights, and brand-kit governance are built in. Seer attributes every story, every reshare, and every engagement back to the sponsor activation that funded it.
Tools for partnership activation.
Design for Partnerships & Sponsorship
Sponsor activations, athlete content programs, partner co-marketing, ambassador campaigns, event-day storytelling. Every activation becomes a directed Storyboard the talent can run themselves.
- Storyboards built for talent and ambassadors to run
- Sponsor branding and brand kit included from the brief
- One plan for every activation and event
Direct for Partnerships & Sponsorship
AI director coaches every contributor through the shoot: framing, prompts, real-time pacing. Sponsor branding, intros/outros, and locked elements built into every capture.
- Real-time coaching for athletes and ambassadors
- Sponsor branding and locked elements built in
- Consistent output, no production crew on-site
Publish for Partnerships & Sponsorship
Sponsor channels, athlete socials, partner comms, member networks, event broadcasts, and OOH, auto-formatted from one master capture. The talent's audience becomes the sponsor's audience.
- One capture, every sponsor and partner channel
- Governance across sponsor, athlete, and partner brands
- Talent audiences extend sponsor reach
Grow for Partnerships & Sponsorship
Every story tagged, ranked, and attributed to the activation that funded it. Reach, engagement, sentiment, and ripple distribution surfaced by sponsor, athlete, region, and program.
- Attribution by sponsor, athlete, region, and program
- Reach and ripple distribution surfaced automatically
- Evidence tied directly to the activation that funded it
