Sponsorship that actually moves audiences.
Cinefly turns athletes, ambassadors, partners and community contributors into a continuous flow of authentic, on-brand stories — multiplying sponsor reach, engagement and ROI across every activation. Built for the brands buying sponsorship and the properties selling it.
- IMPACT AT A GLANCE
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500+
Brand-safe videos from a single Storyboard
McDonald's case study
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24×
Reach when ambassadors share vs brand-direct
MSL Group / Edelman
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100%
Brand-compliant output via templates & governance
Cinefly platform benchmark
The challenge
Sponsorship has a measurement problem and a content problem at the same time. Brands invest billions in sponsorship every year, yet most activations are still measured on logo impressions and a handful of hero content pieces. The talent — athletes, ambassadors, partner contributors — represents the most trusted voice in any deal, yet is the least systematically activated.
The shift
The sponsorship value chain is being rewritten. Audiences trust athletes, ambassadors and community partners far more than brand campaigns — and engage with their content many times more. The next wave of sponsorship value isn't bigger logos. It's more authentic stories from more contributors, distributed through their own networks, attributable to the deal that funded them.
The solution
Cinefly turns every athlete, ambassador, partner and community contributor into a guided studio. The brand or rights holder briefs a Storyboard. The talent captures hundreds of authentic, on-brand stories. Consent, rights and brand-kit governance are built in. Seer attributes every story, every reshare and every engagement back to the sponsor activation that funded it.
Tools for partnership activation.
DeepStory
Sponsor activations, athlete content programs, partner co-marketing, ambassador campaigns, event-day storytelling. Every activation becomes a directed Storyboard the talent can run themselves.
Directr+
AI director coaches every contributor through the shoot — framing, prompts, real-time pacing. Sponsor branding, intros/outros and locked elements built into every capture.
Signal
Sponsor channels, athlete socials, partner comms, member networks, event broadcasts and OOH — auto-formatted from one master capture. The talent's audience becomes the sponsor's audience.
Seer
Every story tagged, ranked and attributed to the activation that funded it. Reach, engagement, sentiment and ripple distribution surfaced by sponsor, athlete, region and program.
