Backed by the Queensland Government
The power of your story.
50 athletes. 10 stories. One Queensland movement.
Queensland female athletes, 16 and over · 50 places · No cost to you · Applications close 31 August 2026
50 athletes · 10 stories · one QLD sports movement
Over six weeks, 50 emerging and elite Queensland female athletes will be guided to create authentic stories about their sport, their lives and the communities they represent. One of them could be you.
- To become an extraordinary storyteller.
- To champion women's sport.
- To unlock the sponsorship you deserve.
Why this matters
Your performance is only half of what people back.
Brands, clubs and sponsors don't just look at results any more. They look for athletes who can communicate — who have a voice, a community, and a story people want to follow. Most athletes are never taught how. Over six weeks, you will be.
- 01
Athlete first
You're real, verified and community-connected — an audience that trusts you because it knows you.
- 02
Creator next
Guided by Reilly and powered by Cinefly to design, direct and publish your own stories.
- 03
Ambassador in the making
The strongest fits become long-term brand ambassadors — discovered here first.
The ten story territories
Ten territories. You shoot all ten.
No one is assigned a single theme. Every athlete works across all ten, guided by a storyboard each time — two committed shoots a week, some of them pure vision with no piece to camera at all.
At the end you hold films from every territory — and one showcase film about who you are, cut from all ten.
- 01
Who I Am
Before the medals, before the crowd, there was a girl who fell for the game.
Where you come from, what you carry, and why you play.
Starting prompt The moment you knew this was yours.
- 02
The Grind
The work no one claps for. The mornings no one sees.
The discipline, the sacrifice, and the quiet hours that build a champion.
Starting prompt Your alarm. Your empty gym. Your 5am.
- 03
Game Day
The tunnel. The noise. The one moment it was all for.
Pressure, preparation, and walking out to meet it.
Starting prompt The hour before you walk out.
- 04
The Comeback
Broken isn't the end of your story. It's the middle.
Injury, doubt, and the long road back that no one sees.
Starting prompt What you'd tell yourself on the worst day.
- 05
Fuel & Recovery
Elite isn't built in the gym. It's built in what comes after.
How you fuel, rest and recover — tuned to your body, not someone else's.
Starting prompt What's actually in your bag.
- 06
Beyond the Game
Somewhere, a girl is watching — and deciding she can too.
Grassroots, giving back, and the ripple beyond the scoreboard.
Starting prompt The kid who watches you.
- 07
Off the Clock
The human behind the athlete. Unguarded. Unfiltered. Real.
Friends, style, personality, and the life beyond the sport.
Starting prompt A day that has nothing to do with sport.
- 08
The Bigger Picture
You didn't just want to win. You wanted to change the game.
Advocacy, equity, and a platform used for something bigger.
Starting prompt The one thing you'd change about your sport.
- 09
The Team
No one does it alone. This is the sisterhood behind the story.
The squad, the culture, and the people who carry each other.
Starting prompt Hand the camera to the one who carries you.
- 10
On the Move
The miles between the moments — life on the road to greatness.
Away games, airports, and the preparation no one sees.
Starting prompt The bus, the back seat, the 4am airport.
How the six weeks work
Filmed on your phone. Built around your season.
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Design
Reilly designs the week's storyboards — one guided shot per territory, adapted to your sport and your schedule.
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Direct
You shoot two storyboards a week with live coaching plus in-app Director Guides walking you through every shot.
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Publish & Grow
Your films get topped, tailed and published — then what performs shapes what you shoot next.
What you walk away with
A voice, a showreel, and a room full of people who back you.
- Your own showcase film — One story about who you are, cut from all ten territories.
- A body of films you can use — Rights-cleared work for your own channels and sponsor conversations.
- Six weeks of coaching — On-camera craft, creative voice and confidence — skills that outlast the program.
- Introductions to brands looking for ambassadors — Founding partners meet the cohort and back the athletes who fit them.
Who's guiding you
Guided by Reilly Stapleton.
Reilly brings the energy, confidence and creative direction that turns athletes into compelling on-camera storytellers. She's a Melbourne-based presenter and host with national brand-activation experience — and she's flying to Queensland to meet the cohort in person.
Across the six weeks, she will
- Launch the cohort with you, in the room
- Coach you week by week
- Guide your on-camera storytelling and creative voice
- Return to host the final showcase
Reilly Stapleton · Presenter, Host & Creator · @reillystapleton
See the work
Watch the stories come to life.
High-energy hosting across sport, travel and live experiences — this is the craft Reilly will be coaching you in.
The showcase · October
Your story. Big screen. Room full of people.
Reilly returns to host a live showcase to close the six weeks. Every athlete's story screens, the founding partner brands are in the room, and introductions connect athletes with the brands who best fit them.
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Your story screens
Your showcase film, on the big screen, in front of the room.
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The brands are there
Founding partners attend to meet the cohort in person.
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Introductions happen
Connections made to the brands whose values fit yours.
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The cohort stays
Fifty athletes who now know each other, and each other's work.
Who this is for
Is this you?
- You must be 16 or over — A Queensland athlete, any level. Under 18s need a parent or guardian to sign off.
- Any sport, emerging or elite — Team or individual, professional or working two jobs around it.
- Willing to be seen — You don't need to be polished. You need to be honest.
- A phone and a bit of time — No kit, no crew, no editing skills required.
- Able to commit to six weeks — Two guided shoots a week, plus the launch and the showcase.
- Ready to back your own story — And to help the next girl see herself in it.
Nervous on camera is not a reason to stay out. It's the reason the coaching exists.
50 places. No cost to you.
Fully funded. Selective entry. Applications close 31 August 2026.
The program is funded through the Queensland Government's ActiveKIT program and the founding partner brands — so there is nothing to pay. What you bring is six weeks of commitment and your willingness to tell the truth about your sport.
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31 August 2026
Applications close
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Early September
Launch day. Meet Reilly and the cohort.
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October
The showcase
Back your story
Back your story.
Applications take about five minutes. We read every one. Successful applicants are notified before launch day.
The Women in Sport Queensland storytelling program is delivered by Cinefly in partnership with the Queensland Government's Department of Sport, Racing and Olympic and Paralympic Games, through the ActiveKIT program, with Health and Wellbeing Queensland.
Back your story. Build what happens next.
Tell it yourself. Tell it well. Watch who shows up.
50 places · Applications close 31 August 2026 · Questions to athletes@cinefly.io
