STORIES
McDonald's Victoria & Tasmania
Overview
McDonald's Victoria & Tasmania partnered with Cinefly to transform their grant application process for the "Maccas On Your Team" Community Sporting Grants. Over 40 sporting clubs across Victoria and Tasmania embraced this initiative, using Cinefly to rebuild the grant application experience around video.
The Challenge
Traditional grant application processes lacked personalisation and genuine engagement. The challenge was to infuse authenticity and community connection into the grant application process while effectively showcasing the impact of the grants on various sporting clubs.
The Solution
McDonald's Victoria & Tasmania used Cinefly to rebuild the grant application experience around video. McDonald's integrated user-generated video content into their application process, establishing a deeper connection with the community. Cinefly provided a unique QR code for easy access to the Storyboard, which guided applicants on how to capture impactful shots. These shots were automatically uploaded to the Cinefly portal, streamlining the review process.
The Result
The integration of Cinefly into the "Maccas On Your Team" Community Sporting Grants initiative yielded significant outcomes for the grant application process. Over 40 sporting clubs completed video grant applications and all participating clubs secured grants from McDonald's.
Insights extracted from the application videos resulted in "Community Impact" compilations shared across various platforms. The user-generated video content enriched McDonald's communication strategies, while the streamlined process ensured an efficient application experience.
"Working with Cinefly on our Grassroots Sporting grants, we were able to transform our application process. Instead of faceless paper entries — we were able to generate video applications that were so much more human, real, and we could actually hear and see what positive impact we could have on these sporting clubs across Victoria and Tasmania. We also now have great UGC video content that we can use in our communication and marketing plans."
