Coolangatta Football Club

Overview

Coolangatta Tweed Football Club, established in the early 1960s, holds a storied history as one of the original clubs in the Gold Coast Football League. In an era marked by growing competition and evolving professionalism, the club has remained competitive across generations of grassroots football.

The Challenge

Local football clubs like Coolangatta Tweed face an ongoing challenge: how to secure sustainable revenue streams that support their operations. Traditional income sources, including membership sales, canteen/bar proceeds, merchandise, and sponsorships (for both the club and players), remain essential. However, in an era where local clubs face mounting challenges, innovative strategies become necessary to ensure long-term success in the ever-competitive landscape of grassroots sports.

The Solution

Coolangatta Tweed Football Club recognised the need to expand their revenue sources. Leveraging Cinefly's capabilities, the club found a novel way to create an additional revenue stream: by providing sponsors with a unique advertising opportunity. The concept was simple yet groundbreaking. Coolangatta Football Club offered sponsors the chance to have their logos prominently displayed within user-generated videos produced by Cinefly Storyboards. These sponsored videos could then be shared on social media and across the club's marketing platforms. By doing so, the club extended the reach and value proposition for their sponsors.