STORIES
AAVMC
Overview
The Association of American Veterinary Medical Colleges (AAVMC) is a non-profit organisation that represents the interests of veterinary medical education and research institutions across the United States and Canada. In 2022, AAVMC was organising the Catalyze conference — an event that brought together veterinary educators and leaders from around the world. To promote the conference and encourage member engagement, AAVMC used Cinefly, a cloud-based video platform that enables organisations to collect, manage, and distribute user-generated video content.
The Challenge
AAVMC wanted to create buzz and excitement around the Catalyze conference among its members, who come from diverse backgrounds and geographies. The organisation also wanted to encourage members to share their experiences, insights, and tips related to the conference with their peers. However, AAVMC did not have the resources or infrastructure to produce high-quality videos on its own, and traditional methods of collecting and sharing user-generated content were time-consuming and inefficient.
The Solution
AAVMC partnered with Cinefly for a successful user-generated video campaign during the Catalyze conference. Members globally used Cinefly's app to share their expectations, interests, and advice. The videos varied from heartfelt testimonials to practical tips, offering a diverse perspective on the conference's significance in veterinary education and research. AAVMC used these videos for social media promotion, showcasing member engagement to sponsors, and building a stronger community. Cinefly's tools also improved content management, saving time and resources.
The Result
AAVMC's partnership with Cinefly enabled the organisation to use member-generated video content to engage and inspire its members, while also promoting its mission and values on a global scale. By using Cinefly's intuitive platform, AAVMC was able to overcome the challenges of creating and sharing high-quality video content, and empower its members to become advocates and ambassadors for the Catalyze conference.
"Cinefly gives AAVMC an opportunity to capture authentic and real stories around our stakeholders in academic veterinary medicine."
