STORIES
AIPT
Overview
AIPT is an established and reputable institution for individuals interested in pursuing a career in fitness and nutrition. With over 20 years of experience, AIPT has consistently produced top-tier leaders in the fitness industry.
The Challenge
The Australian Institute of Personal Trainers (AIPT) in partnership with Fitness First and GoodLife wanted to offer applicants an opportunity to win 1 of 3 Free Full Scholarships. They wanted to find a different and engaging way for people to apply for the scholarships.
The Solution
Cinefly offered a simple and effective solution to enable applicants to apply using their smartphones and create a personalised video. Cinefly's DeepStory process was used to develop a Storyboard that would connect with PT Candidates. Ninja Warrior Nathan Ryles was chosen as the spokesperson for the bespoke AIPT Storyboard, based on his appeal to PTs. Applicants were walked through the Storyboard and coached on how to get the best results for their application. The videos were then uploaded in one click to the AIPT video library where they could be judged by a panel.
The Result
Cinefly's AIPT application process drew an overwhelming response, resulting in large numbers of video applications being submitted. The AIPT team were surprised and impressed by the quality of the videos produced.
"We were surprised at the number of videos that applicants submitted and the quality of the videos produced."
