STORIES
Australian Marketing Institute
Overview
The Australian Marketing Institute (AMI), the professional body for marketing practitioners in Australia, has been recognising marketing excellence through its AMI Marketing Excellence Awards program for over four decades. In preparing for the 2023 Awards, they sought to enhance the reach and awareness of the celebration by capturing footage of their finalists, winners, and behind-the-scenes action. Partnering with Cinefly, AMI aimed to create engaging videos that showcased the nominees, captured the essence of victory, and provided a glimpse of the stories unfolding behind the scenes.
The Challenge
AMI needed a way to capture superior footage of both finalists and winners, employing tailored questions to craft a distinct narrative. This method not only aimed to guarantee a refined and professional end product but also provided essential guidance in content creation. Operating under budget constraints, AMI was looking to produce high-quality footage while simultaneously seeking to minimise the substantial costs typically linked to hiring a professional film crew.
The Solution
Cinefly built custom Storyboards for Awards night, enabling AMI to produce engaging video content directly. These videos not only showcased the journeys and emotions of the nominees but also provided a sneak peek into the event's backstage activities. By actively involving finalists, winners, AMI staff, and suppliers, Cinefly ensured that the AMI Marketing Excellence Awards received comprehensive coverage.
The Result
The content produced by the finalists and winners Storyboards generated significant engagement on AMI's social media platforms, with likes, shares, comments, and an extended reach. Compared to other posts by AMI on LinkedIn that month, the Finalists hype reel created using Cinefly delivered a 150% increase in clicks, a 215% increase in reposts and an 84% increase in reactions.
The content resonated across personal and professional networks, amplifying AMI's visibility and promoting the awards night event. In collaboration with Cinefly, AMI successfully transformed the 2023 Marketing Excellence Awards, breathing life into the stories of the nominees and winners' campaigns, and conveying the event's essence through captivating storytelling and visuals.
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