STORIES
Atlas
Overview
Atlas plays an important role in promoting access and inclusion for people with disabilities in the community. It's important to provide opportunities for people with disabilities to engage in leisure and sports activities, which can improve their overall health and well-being and enhance their social connections.
The Challenge
Atlas helps children with impairments to team up with a Leisure Buddy and enjoy time outdoors. The Atlas team needed a fast, simple and cost-effective way to create authentic testimonials from hundreds of volunteers and health-care workers in their community wherever they were located.
The Solution
Cinefly created a bespoke Storyboard with Director Guides that enable the volunteers and health care workers to shoot a video about themselves, their interests and why they are Leisure Buddies.
The Result
The response to this initiative was astounding with children able to create professional videos, as well as creating authentic stories that the community was able to use to connect Leisure Buddies with participants in fun and simple ways.
"Cinefly gives us an opportunity to create authentic and real stories that we can use to connect Leisure Buddies with Participants in fun and simple ways."
