STORIES
Consumers Health Forum of Australia
Overview
The Consumers Health Forum (CHF) set out to amplify the voices of healthcare innovators and engage the community in discussions about transforming the healthcare landscape. CHF invited consumers to participate in the #CHF Big Ideas Forum, using digital storytelling. Entrants were encouraged to share their ideas for innovation in health, through the Cinefly app. Winning ideas would be featured prominently at CHF's Shifting Gears Summit in March 2021, and promoted through CHF's advocacy work.
The Challenge
CHF's challenge was first to inspire and motivate healthcare consumers to submit their groundbreaking ideas; and second, to make the submission process seamless and accessible to a diverse audience. Encouraging individuals to speak about healthcare innovation and sharing their thoughts in a compelling video format required a new approach that aligned with CHF's mission.
The Solution
CHF introduced Cinefly's app to simplify the video creation process. With Cinefly, participants could effortlessly record and edit their video submissions, ensuring that their ideas were presented clearly and professionally. The app provided a structured storyboard format, guiding entrants through the creation process.
The Result
The response was overwhelming, with numerous healthcare innovators embracing the opportunity to share their big ideas. The use of the Cinefly app streamlined the submission process, enabling entrants to present their concepts effectively. The competition drew entries from healthcare consumers across Australia and New Zealand, enriching the dialogue around healthcare innovation. The success of this initiative demonstrated the value of digital storytelling in engaging communities and fostering innovation within the healthcare sector.
